Lora Frey was born from a quiet dream

The desire to create acessories that captures both strength and softness in a woman’s everyday life.
Founded in 2022 by Lorrina、Rachel and Freya, a former advertising creative who spent years telling stories for other brands, the journey began with a simple question: What if beauty could feel more personal, more intentional, and more true?

Each Lora Frey piece is a reflection of that pursuit

Designed to be delicate yet bold, effortless yet meaningful. Our collections draw inspiration from moments of stillness, fleeting light, and the quiet confidence of women who define elegance on their own terms.
We work with recycled metals and ethically sourced materials, ensuring every piece not only adorns but also aligns with a mindful lifestyle. Behind every curve and contour is the belief that daily acessoried should not shout, but whisper — reminding you of who you are, and how far you’ve come.

Lora Frey isn’t about perfection. It’s about emotion — the kind that lingers, like a memory you can wear.For women who choose grace over noise, and authenticity over trend — this is your story, told in softable and light.